Who we are

Welcome to JLW Financial Solutions, a family-owned firm uniting trust, transparency, and client satisfaction in our approach to financial services. Run by two sisters with a shared commitment to exemplary service, we make finance accessible by cutting through jargon and simplifying complex concepts.

We listen to our clients' unique needs and tailor solutions accordingly, fostering their financial success through personalised strategies. At JLW, your financial well-being is our utmost priority.

  • Jade Williams

    Financial Adviser

    Jade Williams is the founder of JLW Financial Solutions, with a background in Economics and International Relations from Cornell University, New York. She helps individuals and businesses make the most of their financial opportunities with clarity and confidence.

    A former Welsh National Champion and international runner, Jade brings the same focus and drive from the track to her work as a financial adviser, supporting clients in reaching their financial goals.

    Outside of finance, she enjoys travelling, drawing on global experiences to connect with a diverse client base. In her spare time, you’ll likely find her on the dance floor, trying her hand at the Tango.

  • Leah Williams

    Mortgage and Insurance Adviser

    Leah Williams holds a Biochemistry degree and an MBA from Cardiff University, combining analytical thinking with strong business experience. At JLW Financial Solutions, she oversees operations, leads the insurance division and advises clients on both insurance and mortgage solutions as a qualified CeMAP professional.

    Leah also specialises in compliance, offering consultancy to other firms while ensuring JLW meets the highest regulatory standards. Known for her approachable style and attention to detail, she delivers tailored support across multiple areas of financial advice.

    Outside of work, Leah enjoys ballroom and Latin dancing, long countryside walks and exploring new cuisines. A lifelong skier, she heads to the Austrian slopes as time permits.

  • Isabella Ferro

    Insurance Adviser

    Isabella Ferro brings a strong background in customer service and sales to her role at JLW Financial Solutions. With experience as both a Customer Service Manager and Sales Advisor, she has a natural ability to understand client needs and deliver clear, tailored insurance advice.

    At JLW, Isabella supports clients with care and professionalism, making sure they feel confident and informed every step of the way.

    Outside of work, she enjoys exploring new places, staying active and spending time with friends and family.